TotallyMoney is an app-based credit broker on a mission to improve
the UK’s credit score and help people move on up to a better future.
St Luke's London created a TV spot which sees our hero, amongst other characters, embarking
on their journey to better credit and climbing up their own respective ladders towards
their individual goals, ending with the rallying line “TotallyMoney. You’ll totally get there.”
The animation was produced by Lobo.cx in collaboration with Ground Control Studios,
and directed by Mateus De Paula Santos.
Here are some of the characters and style frames I developed for this campaign.
MAIN CHARACTERS
The bride & bridesmaids
Father & kids. The backpacker & his dog.
Style frames
Other studies
Team:
Agency: St Luke's London
Director: Mateus De Paula Santos
Executive Producer: Loic Francois Marie Dubois Dubois, Michael Stanish
Producer: Su Constantine
Head of Production: Clara Morelli
Head of Post Production: Marcelo Barbosa
Head of CG: Fabio Shigemura
Team Coordinator: Rosangela Gomes, Cristiane Nascimento Santos
Post Production Producer: Patricia Signorini
Storyboard: Fernando Heynen
Color Script: Pedro Minho
Art Director: Felipe Jornada
Concepts: Fabio Miraglia
Styleframes: Fabio Miraglia, Felipe Jornada, Gabriel dos Anjos, Marcio Guerra
Editing: Patricia Signorini
CG Supervisor: Danilo Enoki, Marcos Samia
Previs 3D: Danilo Enoki, Marcos Samia
Modeling: Max Beggs, Natan Ernani, Ozani Ferreira, Tiago Mesquita, Willian Silva
Lighting & Render: Annelise Campana, George Damiani
Texture: Ricardo Riamonde, Renan Takeshita
Rigging: Gabriel Seiji Nakata, Rafael Dias (Joy), Rafael Kendy Shiva
Simulation: Eduardo Dutra, Gabriel Acacio, Luiz Duarte
Lead Animation: Larissa Paz
Animation: André Lorenzini, Camila Xavier Fazolin, Fellype de Oliveira, Gustavo Oes, Karina Chung, Leo Zitto, Michael Maron, Mendel Reis, Nicolás Taró
2D VFX: Gabriel dos Anjos, Marcio Guerra, Rômulo Oliveira
Composition: Leandro Pena
Color Grading: Leticia Blanco, Nineteentwenty
Director: Mateus De Paula Santos
Executive Producer: Loic Francois Marie Dubois Dubois, Michael Stanish
Producer: Su Constantine
Head of Production: Clara Morelli
Head of Post Production: Marcelo Barbosa
Head of CG: Fabio Shigemura
Team Coordinator: Rosangela Gomes, Cristiane Nascimento Santos
Post Production Producer: Patricia Signorini
Storyboard: Fernando Heynen
Color Script: Pedro Minho
Art Director: Felipe Jornada
Concepts: Fabio Miraglia
Styleframes: Fabio Miraglia, Felipe Jornada, Gabriel dos Anjos, Marcio Guerra
Editing: Patricia Signorini
CG Supervisor: Danilo Enoki, Marcos Samia
Previs 3D: Danilo Enoki, Marcos Samia
Modeling: Max Beggs, Natan Ernani, Ozani Ferreira, Tiago Mesquita, Willian Silva
Lighting & Render: Annelise Campana, George Damiani
Texture: Ricardo Riamonde, Renan Takeshita
Rigging: Gabriel Seiji Nakata, Rafael Dias (Joy), Rafael Kendy Shiva
Simulation: Eduardo Dutra, Gabriel Acacio, Luiz Duarte
Lead Animation: Larissa Paz
Animation: André Lorenzini, Camila Xavier Fazolin, Fellype de Oliveira, Gustavo Oes, Karina Chung, Leo Zitto, Michael Maron, Mendel Reis, Nicolás Taró
2D VFX: Gabriel dos Anjos, Marcio Guerra, Rômulo Oliveira
Composition: Leandro Pena
Color Grading: Leticia Blanco, Nineteentwenty
